The NGF was built by innovators like Herb and Joe Graffis, who garnered support for golf in its infancy. Since our start, the NGF has evolved in many ways, including industry leading research and data, marketing services, and course/club consulting.
Despite being in the midst of The Great Depression, Herb and Joe Graffis founded the NGF with only $17,000 from six struggling equipment manufacturers. The NGF began market research on golfers and golf courses, providing valuable insights for industry growth.
NGF’s team held school seminars to teach golf instruction and collaborated with McKinsey & Co. on a strategic growth plan, promoting golf course development. For its 75th anniversary, NGF published a report on industry challenges like declining participation and course oversupply.
The NGF is regarded by golf businesses and organizations as the leading resource for accurate and unbiased metrics assessing the game’s health. As golf’s data company, the NGF has the industry’s most coveted B2C and B2B marketing databases. Whether your customers are golfers or golf courses, NGF is the ultimate partner – combining the strategic support of an expert consultant with the best-in-class lists and resources to execute your campaigns with precision and the highest possible ROI.
WHAT WE DO
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Industry-leading facility and consumer databases deployed for precision targeting across 3M+ verified golfers.
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Major agency level digital and media capabilities with a focus on measurable performance and attribution.
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Campaign ready creative built by golfers who understand you audience, your brand, and your goals.
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Leverage our network of golf media channels and partners to shape the narrative around your brand.
Introducing A Strategic Partnership with KONETiQ
Leverage the power of golf’s most trusted data source combined with KONETiQ’s proprietary marketing technology to reach your ideal customers with precision. This strategic partnership delivers enhanced audience targeting, real-time campaign optimization, and comprehensive attribution tracking—ensuring every marketing dollar drives measurable results for your golf business.
Multiple brand support to generate web traffic, eCommerce and purchases at retail
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CEO
“Working with the National Golf Foundation has been a great experience. Their research and advice helped us understand the golf industry better and improve our strategies. The team is friendly, professional, and always ready to help. Their digital team is easy to work with and incredibly knowledgeable when it comes to today’s marketing channels. We saw meaningful growth based on their ad campaigns, and they would go above and beyond to help us reach our goals. They truly care about growing the game of golf, and we’re grateful for their support. I highly recommend them to anyone looking to make a bigger impact in the golf world.”
VP of Revenue & Business Development, Unknown Golf
HEAR FROM NGF'S CEO
