Full-turn marketing driven by the richest data in golf.

A marketing agency for the golf industry

From a research and data organization to a full-fledged ad agency.

The NGF was built by innovators like Herb and Joe Graffis, who garnered support for golf in its infancy. Since our start, the NGF has evolved in many ways, including industry leading research and data, marketing services, and course/club consulting.

A look back at our beginnings

1936 - 1970

Despite being in the midst of The Great Depression, Herb and Joe Graffis founded the NGF with only $17,000 from six struggling equipment manufacturers. The NGF began market research on golfers and golf courses, providing valuable insights for industry growth.

1970 - 2018

NGF’s team held school seminars to teach golf instruction and collaborated with McKinsey & Co. on a strategic growth plan, promoting golf course development. For its 75th anniversary, NGF published a report on industry challenges like declining participation and course oversupply.

Today

The NGF is regarded by golf businesses and organizations as the leading resource for accurate and unbiased metrics assessing the game’s health. As golf’s data company, the NGF has the industry’s most coveted B2C and B2B marketing databases. Whether your customers are golfers or golf courses, NGF is the ultimate partner – combining the strategic support of an expert consultant with the best-in-class lists and resources to execute your campaigns with precision and the highest possible ROI.

ADVANTAGES

NGF360 MARKETING SERVICES

ADVANTAGES

EMAIL & DIRECT MARKETING

Industry leading consumer and facility databases leveraged for the benefit of our clients.
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DIGITAL MARKETING

Major Agency level digital and media capabilities with a focus on performance and attribution.
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PUBLIC RELATIONS

Use our network of media channels and partners to develop quality content and manage the flow of information important to you and your company.
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CREATIVE SERVICES

Develop your creative assets into campaign ready graphics that will deliver results.
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EXAMPLES

Campaign Examples

OUR WORK
TESTIMONIALS

WHAT PEOPLE ARE SAYING

TESTIMONIALS
EVOLUTION

Evolution of the NGF

Hear from NGF's CEO