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The NGF is excited to announce a partnership with KONETiQ, a media buying agency with legacy seats on all major media platforms resulting in a new cost effective way to reach golfers and golf industry professionals.

LET'S CHAT

Golf is a $226.5 Billion Economic Engine Driving Spending Across Multiple Sectors – Tourism, Real Estate, Retail, and More.

Why Have We Partnered With KONETiQ?

"Our collaboration with KONETiQ is set to significantly expand golf marketing, offering golf courses, retailers, and brands a new partner in growing revenue. By utilizing our robust golfer data and media reach, golf companies can attract new players and expand revenue with existing ones."

Greg Nathan, President & CEO, NGF

WHY IT MATTERS

Better Data, Audiences, and Cohorts

  • Custom developed audience segments developed by NGF Data and Konetiq technology

  • Reach consumers and facilities like never before possible. 

    • Resort Traveler Audience

    • Golf Product Purchase Intenders

    • Club Fitter Audience

    • Industry Professionals

    • And more!

  • The NGF Consumer and Facility Databases are now targetable online.

Greater Access For Golf Companies of All Sizes

  • For Start-ups, small and medium sized businesses – Get access to marketing platforms usually limited to the largest advertisers with no budget limitations.
  • For larger businesses, this gives them access to better audience data not available through their typical partnerships or 3rd party data providers.
  • All companies will benefit from more competitive rates based on the large volume of media Konetiq purchases annually.

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  • 80+ years serving the golf industry
  • Millions of consumer email profiles
  • Internal databases of Golf Pro’s, Superintendents, Owners, and GM’s
  • Best-In-Class leading research and data teams delivering crucial content to the industry at large.
  • Proprietary golfer panel consisting of consumer and industry professionals
  • Advanced programmatic execution across all channels
  • Identity-based retargeting (including Safari users)
  • Real-time optimization with 80%+ match rates
  • Multidimensional sophistication in digital media strategy, offering direct access to platforms like Netflix, Spotify, and Amazon Prime.
Ready to Learn More?

FAQ

KONETiQ has long recognized the power of 1st and 2nd party data. By partnering with NGF — the golf industry’s most trusted source for consumer and facility insights — KONETiQ can now offer unmatched audience segmentation and industry intelligence in marketing campaigns. This data-driven approach, combined with KONETiQ’s ability to activate campaigns across virtually any digital marketing channel, provides a competitive edge that other media buying organizations simply can’t match.

– For small and medium sized businesses, this allows them to access marketing capabilities usually limited to the largest advertisers not limited by budgets.

– For larger businesses, this gives them access to better audience data not available through their typical partnerships or 3rd party data providers.

– And all companies will benefit from more competitive rates based on the large volume of media Konetiq purchases annually.

Our long-term vision is to elevate the standard of marketing performance across the golf industry. By making NGF’s world-class golfer data and insights accessible to companies of all sizes, we aim to empower smarter decision-making, greater efficiency, and measurable results. Ultimately, we want this partnership — and others NGF is cultivating — to reshape how the industry views and leverages data as a strategic asset, driving innovation and long-term growth.