Paid Search + Display + Retargeting
Wittek Golf had built strong organic traffic over seven decades in the industry. That success had become a reason not to invest in paid search. Leadership hadn't been convinced the channel was worth it — and there was no conversion tracking in place to prove otherwise.
NGF360 was brought in to build an effective paid search program around a handful of core products, demonstrate the channel's viability, and — critically — make sure every conversion could actually be attributed to a source.
Before anything else, we built the infrastructure to actually measure results. We deployed custom tracking phone numbers and URLs so Wittek could attribute conversions to specific channels for the first time. This alone changed how the team understood their marketing spend.
From there, the three channels ran in coordination: display reaching facility decision-makers, retargeting recovering cart abandoners, and PPC capturing in-market product searches. Each informed the others, and the program was optimized as a single effort — not three isolated buys.
After launch, the NGF360 campaigns became the 2nd and 5th largest sources of traffic to Wittek's site. The program delivered 2.98 ROAS, 101 tracked last-click attributions, $60K+ in assisted conversion value, and a 46% lift in organic traffic alongside the paid activity.
The ecommerce conversion rate landed at .82% — meaningful given a long-tail supply catalog and a B2B buyer mix not typically associated with direct online conversion.
"Results are great so far."
— Zac Heuer, Marketing Director, Wittek Golf
No pitch decks. No jargon. Just a conversation about your goals.
