With 70+ years of brand reputation in the golf industry, Wittek saw the benefits of strong organic traffic. And because of that, the marketing department had not been actively investing in paid search to drive their bottom line. NGF was challenged with building an effective paid search campaign focusing on a few core products to show leadership that this type of marketing could be both cost efficient and effective in driving revenue.
To increase their incoming B2B leads, launch a multi-channel campaign utilizing display and paid search tactics to capture in-market customers as well as influencing golf course decision makers with high quality creative and content. Wittek wanted to target a handful of products they felt would respond well to these tactics.
To ensure Wittek could properly attribute sources actively driving conversions, we made sure to have the client set up custom tracking phone number and URL’s. This would allow us to more accurately track the traffic being driven from the marketing efforts. We built a remarketing campaign focused on those who abandoned their cart before actually making a purchase. This audience had not been developed in the past so we built it from scratch.
Ready to elevate your business?
Senior Manager | Client Services
aroland@ngf.org
561-354-1648
Senior Account Manager | Client Services
tcrawford@ngf.org
(561) 354-1647
