Cleveland/Srixon have been long standing clients of the NGF. Their consistent use of the NGF Consumer Database shows the high performance of our curated asset and their success from its use in their marketing campaigns.
With the new digital capabilities of the NGF, the Cleveland/Srixon team wanted to test the performance of display marketing paired alongside the email marketing communications.
We segmented a section of our database to target with our email marketing. Once we had that segment, we matched those exact same people to their online profiles so we could deliver display impressions to the same people who would be getting an email. Over the course of a month, these people were delivered multiple messages to our segment with the hope of increasing activity.
It is in our opinion that the Email campaigns were aided in their success by the display campaigns. When comparing our campaigns to previous launches using a similar audience, we noticed a higher number of people converting from the email campaigns in September.
To increase their incoming B2B leads, launch a multi-channel campaign utilizing display and paid search tactics to capture in-market customers as well as influencing golf course decision makers with high quality creative and content. Wittek wanted to target a handful of products they felt would respond well to these tactics.
To ensure Wittek could properly attribute sources actively driving conversions, we made sure to have the client set up custom tracking phone number and URL’s. This would allow us to more accurately track the traffic being driven from the marketing efforts. We built a remarketing campaign focused on those who abandoned their cart before actually making a purchase. This audience had not been developed in the past so we built it from scratch.
Ready to elevate your business?
Senior Manager | Client Services
aroland@ngf.org
561-354-1648
Senior Account Manager | Client Services
tcrawford@ngf.org
(561) 354-1647
