Alright, if you’ve been off the grid for a bit (lucky you!), let’s fill you in on a little update from our pals at Google.
In July 2023, Google decided to put Universal Analytics out to pasture. Enter Google Analytics 4 (GA4), the new, shiny upgrade for us data geeks.
So why the big switch? Well, Google’s not just doing this for fun—they’ve got good reasons, like:
- Keeping up with privacy laws (hey, GDPR and CCPA, we see you).
- Adapting to how users behave today (think less desktop, more mobile!).
- Shifting to event-based tracking. Yup, it’s all about actions now!
For months, Google sent out “Pssst, switch to GA4!” reminders, urging everyone to get on board and set up their new accounts. If you snoozed on those reminders, unfortunately, your old data might be gone (cue sad violin music). But hey, no use crying over lost metrics—time to get that shiny new GA4 account set up!
Here’s the scoop: GA4 is all about event tracking, which means if you haven’t yet, you’ll want to dive into Google Tag Manager (GTM). This little tool helps you create tags and events that feed right into GA4—making sure you’re tracking exactly what matters for your biz.
Feeling lost? Don’t sweat it! The NGF team is here to help. Whether you just want a quick chat to get sorted or you’d prefer to hand the whole thing over to the pros (because who has time for this?), we’ve got your back.
Let’s make sure you’re set up for success in the GA4 world. Ready to chat?