PINNED GOLF

CASE STUDY

How Pinned Golf Achieved 74% Conversion Growth with Strategic Campaign Restructuring

PINNED GOLF

THE CHALLENGE

Pinned Golf, an Austin-based rangefinder startup, faced the classic growth dilemma: how to scale marketing efforts and increase revenue while the co-founder was handling all marketing responsibilities single-handedly.

CAMPAIGN DETAILS

Company: 3-year-old startup transitioning from side hustle to full-time business

Product: Affordable golf rangefinders for golfers worldwide

Challenge: Co-founder Alec Lorenzo managing all marketing while trying to focus on big-picture strategy

Goal: Increase conversions and revenue while freeing up founder time

"Working with the digital marketing team at NGF has been great for us. Not only has it allowed the Pinned team to focus on other tasks to grow our business, but the results have been amazing. The uptick in conversions and traffic we've experienced since we started working with them has exceeded our wildest expectations."

STRATEGIC SOLUTION

Problem Diagnosis

Most eCommerce companies focus on top-line revenue, but revenue doesn’t pay the bills—profit does. Pinned Golf’s campaigns were driving traffic but at unsustainable acquisition costs.

Our Profit-First Approach

We completely restructured their campaigns around profitability and efficiency, implementing precision targeting and automated optimization.

CAMPAIGN RESULTS

Google Ads Performance (18% Budget Increase)

50% Increase in Conversion Rate

  • More qualified traffic converting at higher rates
  • Better audience targeting improved relevancy

74% Increase in Total Conversions

  • Strategic campaign structure drove significantly more sales
  • Automated bidding optimized for profitability

32% Reduction in Cost Per Acquisition

  • Eliminated wasteful spending on broad keywords
  • Focused budget on high-converting segments

42% Increase in Purchases

  • More customers completing transactions
  • Improved user experience through relevant targeting

45% Increase in Click-Through Rate

  • Better ad relevancy increased engagement
  • Audience targeting improved message-market fit

35% Increase in Impression Share

  • Strategic bidding captured more qualified traffic
  • Competitive positioning improved

Social Media Performance (Same Budget)

82% Traffic Increase

  • Full-funnel approach drove more qualified visitors
  • Better audience segmentation improved targeting efficiency

43% Transaction Volume Increase

  • Higher-quality traffic converted at better rates
  • Improved user journey and messaging

34% Revenue Increase

  • More profitable customer acquisition
  • Better lifetime value from targeted audiences

Engagement Quality Improvements

103% Increase in Post Shares

  • Content resonated better with targeted audiences
  • Improved brand advocacy and organic reach

42% Increase in Post Reactions

  • Higher engagement quality indicating audience relevance
  • Better brand connection and community building

20% Increase in Post Comments

  • More meaningful interactions with prospects
  • Improved customer feedback and insights

PERFORMANCE HIGHLIGHTS

Increase in Conversions
0 %
Reduction in Acquisition Cost
0 %
Increase in Social Media Traffic
0 %
Revenue Growth with same Social Budget
0 %

Ready to Scale Your Golf Marketing?

Whether you’re launching a new golf product or scaling an existing business, our profit-focused approach and verified golf audiences can deliver sustainable growth results.