Pinned Golf, an Austin-based rangefinder startup, faced the classic growth dilemma: how to scale marketing efforts and increase revenue while the co-founder was handling all marketing responsibilities single-handedly.
Company: 3-year-old startup transitioning from side hustle to full-time business
Product: Affordable golf rangefinders for golfers worldwide
Challenge: Co-founder Alec Lorenzo managing all marketing while trying to focus on big-picture strategy
Goal: Increase conversions and revenue while freeing up founder time
"Working with the digital marketing team at NGF has been great for us. Not only has it allowed the Pinned team to focus on other tasks to grow our business, but the results have been amazing. The uptick in conversions and traffic we've experienced since we started working with them has exceeded our wildest expectations."
Problem Diagnosis
Most eCommerce companies focus on top-line revenue, but revenue doesn’t pay the bills—profit does. Pinned Golf’s campaigns were driving traffic but at unsustainable acquisition costs.
Our Profit-First Approach
We completely restructured their campaigns around profitability and efficiency, implementing precision targeting and automated optimization.
Google Ads Performance (18% Budget Increase)
50% Increase in Conversion Rate
74% Increase in Total Conversions
32% Reduction in Cost Per Acquisition
42% Increase in Purchases
45% Increase in Click-Through Rate
35% Increase in Impression Share
Social Media Performance (Same Budget)
82% Traffic Increase
43% Transaction Volume Increase
34% Revenue Increase
Engagement Quality Improvements
103% Increase in Post Shares
42% Increase in Post Reactions
20% Increase in Post Comments
Whether you’re launching a new golf product or scaling an existing business, our profit-focused approach and verified golf audiences can deliver sustainable growth results.
