CLEVELAND | SRIXON

CASE STUDY

How Cleveland/Srixon Increased Email Performance by 37% with Multi-Channel Golf Marketing

CLEVELAND / SRIXON

THE CHALLENGE

Cleveland/Srixon, a leading golf equipment manufacturer, wanted to maximize the impact of their marketing campaigns by testing whether combining email marketing with targeted display advertising would improve performance beyond standalone email campaigns.

CAMPAIGN GOALS & DETAILS

Increase website traffic and engagement
Drive more qualified golfers to product pages
Test the effectiveness of multi-channel marketing approach
Maximize return on $10,000 advertising investment
Channels: Email marketing, Facebook/Instagram advertising, Programmatic display
Audience: Verified golfers from NGF database with equipment purchase history

THE SOLUTION

Precision Audience Targeting

We leveraged our exclusive access to the National Golf Foundation’s verified golfer database to create a highly targeted campaign strategy:

Audience Segmentation: Identified specific golfers most likely to be interested in Cleveland/Srixon equipment
Cross-Platform Matching: Matched email subscribers to their social media and web browsing profiles for consistent messaging
Multi-Channel Approach: Delivered coordinated messages across email, Facebook/Instagram, and programmatic display

CAMPAIGN RESULTS

37% Increase in Email Performance

The combination of email and display advertising significantly outperformed previous email-only campaigns:

Email Campaign Comparison:

Previous 8 campaigns average: 1,915 website visits
Multi-channel campaigns: 3,007 website visits
Performance increase: 37% more traffic

Cost-Effective Traffic Generation

Total website visits: 5,424 (including view-through traffic)
Cost per visit: $1.38
Total impressions: 644,418
Goal conversions: 189

Social Media Performance

Facebook/Instagram Results:

Reach: 47,287 golfers
Engagement rate: 5.52% (despite no direct call-to-action)
Click-through rate: 1.21% (21% above benchmark)
Total engagements: 21,781

High-Quality New Customer Acquisition

New website visitors: 95.5% (vs. 86% in previous campaigns)
10% increase in new users compared to email-only campaigns
Delivered fresh, qualified prospects to Cleveland/Srixon

PERFORMANCE HIGHLIGHTS

Increase in Email Performance

0 %

Social Media Engagement Rate

0 %

Cost per High-Quality Website Visit

$ 0

New Customer Acquisition Rate

0 %

Ready to Scale Your Golf Marketing?

Cleveland/Srixon’s success demonstrates the power of precision golf marketing using verified audience data. Our unique access to 2.5+ million verified golfers and premium advertising platforms can deliver similar results for your brand.